Today’s my first day at Portent, Inc., an internet marketing company based in Seattle.  There will be plenty of time for long-winded reflection (since that’s what I do) but here’s the short version:  no, I wasn’t really looking, and yes, I’m really, really excited. Earlier this spring I wrapped up a freelance consulting project with [...]

By Sara Lingafelter One of the whole points behind this blog is to give Rogue Advice to readers who are trying to navigate the social and content field.  Allow me to give you a little peek at the Rogue Advice inbox, at the types of questions that come up more than any other: Q: I [...]

The Problem:  A leading creative agency was working on a branding and content strategy project for a major retailer, and ran into some questions about the real world of content practice, that only someone who’d worked in house at a big brand could answer.
The Solution:  Subcontract Rogue Outreach. [...]

The Problem:  Local high-tech startup seeks Social Media Manager:  only how on earth are they supposed to be able to tell a qualified candidate from the rest of the pack?  The hiring manager wanted to be able to take her time selecting just the right candidate, but there were planning and infrastructure matters that needed [...]

The Problem:  A multi-billion dollar retailer operates in 50+ markets across the United States, with over a hundred brick and mortar store locations and an online presence.  The digital engagement team based at headquarters was under-resourced to operate social channels for the local stores, but communities are where the content’s being made, where the events [...]