It’s a late add, but if you’re still in town on Saturday, August 6th, please come join me from 1-2pm in one of the Salon meeting rooms (exact location TBD) at Outdoor Retailer Summer Market!
Get Local With Social: If you’re not there, they’re talking about you anyway
with Sara Lingafelter
Specialty retailers who are not participating in social media miss opportunities every day to serve and build stronger bonds with their customers. From customer service, to customer acquisition, to community building and influencer outreach, specialty retailers have an opportunity to leverage their competitive advantage as place-based entities to build community and drive sales. In this presentation, Sara Lingafelter, Social Media Specialist at REI, will present a case study on REI’s local social media program, and host a Q&A session, from which multi- and single door retailers will be able to take away best practices, tips and tricks, and other practical advice for developing a local retail social strategy.
Filed under: Social Media, Community building, Retailing, Social Media
