Sara Lingafelter http://saralingafelter.com Social Media Strategist | Content Marketer | Writer | Teacher Tue, 14 May 2013 00:33:33 +0000 en-US hourly 1 http://wordpress.org/?v=3.5.1 Nine reasons I joined the team at Portent, Inc. http://saralingafelter.com/nine-reasons-i-joined-the-team-at-portent/ http://saralingafelter.com/nine-reasons-i-joined-the-team-at-portent/#comments Mon, 13 May 2013 22:45:48 +0000 Sara Lingafelter http://saralingafelter.com/?p=503 Today’s my first day at Portent, Inc., an internet marketing company based in Seattle.  There will be plenty of time for long-winded reflection (since that’s what I do) but here’s the short version:  no, I wasn’t really looking, and yes, I’m really, really excited. Earlier this spring I wrapped up a freelance consulting project with [...]

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]]> http://saralingafelter.com/nine-reasons-i-joined-the-team-at-portent/feed/ 8 Take Five Friday: The Thank You Effect Edition http://saralingafelter.com/take-five-friday-april-19-2013/ http://saralingafelter.com/take-five-friday-april-19-2013/#comments Fri, 19 Apr 2013 14:50:07 +0000 Sara Lingafelter http://saralingafelter.com/?p=479 So….. yeah.  I’m going to go ahead and call this one right now:  I get asked all the time if Twitter has jumped the shark.  At this point, around ten hours after the MIT and Watertown events started to unfold, with live coverage by a variety of citizens and journalists; with law enforcement agencies relying [...]

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]]> http://saralingafelter.com/take-five-friday-april-19-2013/feed/ 0 What social platforms should my business be using? http://saralingafelter.com/what-social-platforms-should-my-business-be-using/ http://saralingafelter.com/what-social-platforms-should-my-business-be-using/#comments Wed, 17 Apr 2013 20:31:19 +0000 Sara Lingafelter http://saralingafelter.com/?p=466 By Sara Lingafelter One of the whole points behind this blog is to give Rogue Advice to readers who are trying to navigate the social and content field.  Allow me to give you a little peek at the Rogue Advice inbox, at the types of questions that come up more than any other: Q: I [...]

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]]> http://saralingafelter.com/what-social-platforms-should-my-business-be-using/feed/ 4 Is “Do the Right Thing” a Business Strategy? http://saralingafelter.com/is-do-the-right-thing-a-business-strategy/ http://saralingafelter.com/is-do-the-right-thing-a-business-strategy/#comments Thu, 28 Mar 2013 18:33:47 +0000 Sara Lingafelter http://saralingafelter.com/?p=453 -By Sara Lingafelter To make real progress, business needs to do more than what seems like “the right thing.” Successful organizations are using a frameworks based, metrics driven, sustainable business process. I am struck by how often I hear people say that businesses should just “do the right thing.” - Kevin Hagen, Sustainable Business Strategist Kevin’s [...]

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]]> http://saralingafelter.com/is-do-the-right-thing-a-business-strategy/feed/ 4 This week in Facebook land http://saralingafelter.com/this-week-in-facebook/ http://saralingafelter.com/this-week-in-facebook/#comments Wed, 27 Mar 2013 20:10:17 +0000 Sara Lingafelter http://saralingafelter.com/?p=427 Typical Facebook. You wait for a new or significant change to emerge and then all of a sudden, a number of them are revealed at once. a quote, that reads like a poem, by Quinton O’Reilly on PR Daily There have been a few Facebook updates that have rolled out relatively quietly this week — here’s [...]

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]]> http://saralingafelter.com/this-week-in-facebook/feed/ 0 You can’t “get” social, if you don’t get the concept of an influencer. http://saralingafelter.com/you-cant-get-social-if-you-dont-get-the-concept-of-an-influencer/ http://saralingafelter.com/you-cant-get-social-if-you-dont-get-the-concept-of-an-influencer/#comments Fri, 15 Mar 2013 23:18:53 +0000 Sara Lingafelter http://saralingafelter.com/?p=422 “First, Google says that it ‘gets’ social, but you can’t ‘get’ social if you don’t get the concept of an influencer. By killing a product that was beloved and heavily used by most influencers, you start to alienate those folks. Killing a product like Picnik with tens of millions of users, might have less impact [...]

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]]> http://saralingafelter.com/you-cant-get-social-if-you-dont-get-the-concept-of-an-influencer/feed/ 3 Who Took a Chance on You? http://saralingafelter.com/who-took-a-chance-on-me/ http://saralingafelter.com/who-took-a-chance-on-me/#comments Wed, 13 Mar 2013 14:22:29 +0000 Sara Lingafelter http://saralingafelter.com/?p=398 The amazing and talented Jonathon Colman found this post on Hacker News, and posted it to Inbound.org along with the following questions: Who took a chance on you? The kind of chance that — had they not taken it — would mean that you wouldn’t be here right now, reading this post? The kind of chance that [...]

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]]> http://saralingafelter.com/who-took-a-chance-on-me/feed/ 11 How I feel when it’s a Monday, and none of my clients are on this list http://saralingafelter.com/how-i-feel-when-its-a-monday-and-none-of-my-clients-are-on-this-list/ http://saralingafelter.com/how-i-feel-when-its-a-monday-and-none-of-my-clients-are-on-this-list/#comments Mon, 11 Mar 2013 18:20:47 +0000 Sara Lingafelter http://saralingafelter.com/?p=395 The 10 Worst Social Media Fails of the Year So Far, according to Business Insider.

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]]> http://saralingafelter.com/how-i-feel-when-its-a-monday-and-none-of-my-clients-are-on-this-list/feed/ 0 Case Study in the Works: Teva is asking consumers to #unfollow http://saralingafelter.com/case-study-in-the-works-tevas-unfollow-campaign/ http://saralingafelter.com/case-study-in-the-works-tevas-unfollow-campaign/#comments Mon, 04 Mar 2013 22:19:52 +0000 Sara Lingafelter http://saralingafelter.com/?p=386 Early this morning, I flipped through my Google reader feed and came across this headline: Teva Launches Global Marketing Campaign “Unfollow” Well that was irresistible.  I clicked through and read on, my curiosity piqued.  The link took me to a press release about Teva’s “biggest marketing launch to date” based around their “integrated marketing campaign, ‘Unfollow.’” I read [...]

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]]> http://saralingafelter.com/case-study-in-the-works-tevas-unfollow-campaign/feed/ 7 30 Terrible Pieces of Social Media Advice You Should Ignore http://saralingafelter.com/30-terrible-pieces-of-social-media-advice-you-should-ignore/ http://saralingafelter.com/30-terrible-pieces-of-social-media-advice-you-should-ignore/#comments Fri, 15 Feb 2013 23:32:12 +0000 Sara Lingafelter http://saralingafelter.com/?p=380 I especially like Number Five: You can automate all of your updates. Social media can be time consuming, so the automation of your updates is, of course, appealing. But the tough reality of social media is that it’s all about people talking with people, and people can easily see through crap. Especially automated crap. From [...]

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