Sara Lingafelter

Climber, writer, lawyer, and miscellaneous other

#InfluenceMe is live on Vimeo

My presentation from Outdoor Retailer is now live on Vimeo, in case you missed it!

About the preso:  Based on my own experience as an “Influencer” in the sports and outdoor market, and including research and responses from over 300 survey respondents about what inspires and influences their outdoor activities, this 50-minute presentation takes a deeper look at people who exhibit influential behavior and what makes them tick.

And I think some of the content will surprise you.

Enjoy, and I look forward to your comments!

Filed under: OIBIZ, Social Media, Videos

Understanding Influencers, ORWM 2011

I was invited to present at this year’s Outdoor Retailer Winter Market… I’m quite excited, and here’s the information about my presentation.  I’ll do an update closer to, with other dates and times at the show, not to be missed:

Saturday, Jan 22, 2011 – 8:00 AM to 9:00 AM
Understanding Influencers
Speaker(s):
Sara Lingafelter
Type: Seminar
Track: Open
Location: SLC Marriott Downtown, Salon E

 

With marketing and sponsorship budgets constricting, print publications consolidating, and more and more consumers turning to new media as a buying resource, understanding and embracing influencers is more critical than ever. Drawing on her real-life experience and research, Sara will lead a targeted discussion around myths, realities and simple secrets of success to form stronger bonds with your audience, focused toward sales representatives, athletes, influencers, brand marketing staff and anyone else interested in leveraging social media tools and relationship-building to maximize their influence and build their brand.

About Sara

Sara claims to not be a “social media expert,” although many in the industry disagree. By day, she works as a social media specialist for REI; by night and weekend she freelances as a writer and social strategist, is the storyteller and connector behind RockClimberGirl.com, is an active #OIBIZ community member on Twitter as @theclimbergirl, and is the Secretary of the Outdoor Industry Womens Coalition. Find more information about Sara online at http://saralingafelter.com.

Filed under: OIBIZ, Social Media, ,

Are you listening?

I have about negative fifteen minutes to write this, so it’ll be quick.

Last night, I posted an update on Facebook saying:

Dear REI Southcenter staff: If one of you manages to help me remember to buy a KMTT Mountain CD for my mom before I leave your store tomorrow morning, there might be something in it for you.

I don’t really say things online expecting anyone to listen.  I say things online because I am amused by doing so, and by connecting with people through words and shared experience.  It’s completely selfish.  That sometimes people do listen is kinda cool.

And this time, someone was listening.

When I got to work this morning (first stop, a shop visit at Southcenter REI), I buzzed my way in to the not yet open store.  I dropped my bags, and headed back toward the back of the store to say my hellos.  As I walked through the quiet of the unopened store, the long straight aisle invited me to do a cartwheel and I accepted the invitation.

When I met up with staff for a quick clinic, a staffer named Lisa looked at me a little bit quizzically, and said,

“I’m not sure what this is about… but someone from direct sales just called Heather here, and told her to tell me to make sure that you don’t leave the store without buying a Mountain CD?”

The remark was phrased as a question, most definitely.  I was a little confused… then remembered my Facebook update, and then literally jumped up and down with excitement that…

Someone had listened to me.

Not only had someone listened to me… someone listened to me, and then cared enough about what I said, to pick up their phone, and call the Southcenter store, and help create the conditions for me to achieve one of the items on my to do list today.

While I was making my rounds of the store after the clinic (again, having forgotten entirely about the CD), another staffer, Janine, walked up to me and put the CD in my hand.  Janine is also, by the way, a hugger like me.  Awesome.

At checkout, I asked Rich if I could take a picture of him selling me the CD that I would not have remembered to get for my mother, were it not for a number of people listening and going out of their way to help me, today.

My mother asks very little of me.  She accepts this wacky life of mine that keeps me from spending as much time in Port Townsend as she and my dad would like.  I routinely miss family meals, and commitments… sometimes at the last minute, because I have to.

For me to walk out of that store today with a $14 CD in hand that my mom asked me to pick up for her is a very little thing in terms of a retail sale.

But that so many people went out of their way to help me do this one little thing for my mom is making my heart very, very warm right now.  It helps me love my job.  It helps me want to return the favor.  To approach each day with the question “What can I do for you today?” on the tip of my tongue.

Are YOU listening?

Filed under: OIBIZ, Social Media

Action Sports, Adventure Travel and Outdoor Industry Meet-up in Seattle

Sorry for the late notice, but a quick update…

The guys at One Eyed Bird, along with me, and my friends Jonathan and Kristy have put together an event … we think, the first of its kind in Seattle, to bring together folks from the extended family of action sports, adventure travel and OIBIZ.

I’ll be giving a short (10 minute) presentation… this, taken from the event description:

Sara Lingafelter, who proudly proclaims herself “not a social media expert,” will give a short presentation on how to leverage social media tools to build meaningful relationships (with the side effect of building your brand).  By day, Sara works as a road warrior for Waypoint Outdoor; by night and weekend she freelances as a writer and social strategist, is the storyteller and connector behind RockClimberGirl.com, and is @theclimbergirl on Twitter.  Find more information about Sara online at http://saralingafelter.com.

And, Dirk Collins will give a brief presentation on the current state of film, and how film and our industry intersect.

For more information and to RSVP, please visit:

http://aaoiseattleoctober.eventbrite.com/

And come join us on Tuesday, October 19th!

Filed under: OIBIZ, Social Media, , ,

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