Sara Lingafelter

Talk about just in time planning…

There’s some attention being paid to social media at this year’s Outdoor Retailer Winter Market, as I mentioned in my last post.  To make it easier for you busy #OIBIZ folk, here’s a summary of the events I’ve heard about so far.  What am I missing?  Chime in, in the comments.

Outdoor Retailer Winter Market Tweetup!

Thursday, January 21, 2010 from 8pm – 11pm

Location:  Juniors Tavern, 30 East Broadway, Salt Lake City, UT (801) 322-0318

A Facebook invitation is online. This one’s going to be just plain fun.

Boots on the Ground:  Real People Getting Things Done with Social Media

Friday, January 22, 2010, from 11am – 12pm

Location:  Salt Lake City Marriott Hotel (Convention Center Location), Deer Valley Room

Speakers:

• Sara Lingafelter, Waypoint Outdoor (AKA The Climber Girl) (yup, that’s me!)
• Brad Werntz, Pemba Serves
• Darren Bush, Rutabaga
• Paul Kirwin, founder Channel Signal, Kirwin Communications
• Steph Davis, Professional Athlete and Brand Ambassador

Moderated by Elizabeth Castro, O’Malley Hansen Communications, communications lead for Expedition Hanesbrands

“Boots on the Ground” is the first of a series of “unofficial” social media panel discussions with key influencers in the outdoor adventure community. The moderated discussion will focus on real-life case studies that have created incredible connections and opportunities for individuals that showcase the true power social media. Panelists will share their experiences — what has worked and not worked — how to use it correctly and the backlash when a brand lacks authenticity.

What makes this session different? It’s been organized and promoted utilizing nothing more than the social media channels that many in the outdoor adventure community are currently using to make connections. And it was organized one week prior to the event. It’s an experiment. Let’s see if it works.

Format: Traditional panel format where panelists will be asked a series of questions by a moderator. The second half of the session will be dedicated to audience discussion and questions.  A Facebook invitation is online.

The Social Media and Shopper Marketing Confluence: Taking Outdoor Brands Well Beyond the Weekend

Friday, January 22, 2010 from 12pm – 1pm

Speaker(s):

• John Andrews, Managing Director — Collective Bias, MARS
• Rob Rivenburgh, Executive Vice President & General Manager MARS, MARS

Location: Salt Lake City Marriott Downtown, Salon E

Is it time for you to blaze your brand’s own social media and shopper marketing trails? From dedicated channel blog groups to customized apps and more, the ways you can reach your outdoor shopper enthusiasts are limitless. They also happen to be some of the best ways to create followings for your products that last long past the weekend and through the workweek. So why go with your old flow when you can elevate your brands in ways you never imagined?

The Media is Dead.  Long Live Media

Panelists:

• Steve Casimiro, The Adventure Life;
• Stiv Wilson, Wend;
• Rich Kelly, Nielsen;
• Dustin Robertson, CMO of Backcountry.com

Moderator:  Drew Simmons, Pale Morning Media.

The Media is Dead.  Long Live Media:    A panel discussion on the blurring lines between traditional media and social media, journalism and advertising, and selling products and telling stories.   What lies ahead for storytelling in the outdoor community?    What’s the future of advertising in outdoor magazines and websites?   Who will be telling the outdoors’ most important stories …and who will be reading them?  Topics to be discussed include the sobering decline of “old” media in 2009, the Facebook-fueled boom of social media, and prognostications of what new opportunities might lie ahead in 2010 and beyond.

What am I missing?  Speak up, in the comments!